Press Release: CubeLogic Makes Key U.S. Hires to Accelerate Strategic Expansion into Financial Services 

  • Expansion builds on foundation clients in financial services and a strong track record in energy and commodity markets.
  • CubeLogic’s flexible platform enables alternative lenders to manage credit and market risk for their complex exposures.


April 13, 2023 ​​(Houston) — СubeLogic, developer of the enterprise risk management platform of choice for global commodity and energy trading companies, has made key hires in the U.S. as it accelerates a strategic expansion into financial services. 

CubeLogic has appointed Alec Weidman as Director of Sales, North America. He will report to Chief Revenue Officer Natallia Hunik, who joined CubeLogic at the start of 2022 to drive the growth strategy. To support its commercial objectives, CubeLogic has also recruited Felecia Hancock as Global Marketing Manager 

Financial services is a natural progression in the growth strategy of CubeLogic, since its RiskCubed platform addresses the risk needs of alternative lenders. RiskCubed is already the market leading platform for managing risk and compliance in the energy and commodity sector, where it is used by a roster of global household names.  

RiskCubed presents flexibility and immediate synergies for smaller banks and the largest non-bank alternative lenders – notably private equity, insurance and certain fintech companies – with complex credit and market risk exposures across multiple asset classes. The platform equips them with flexible self-service tools with real-time functionality to manage enterprise risk more effectively in today’s rapidly changing and volatile environment. 

In light of recent financial industry news, risk management has become even more of a timely need for many credit driven financial institutions in the US and globally. The recent cases of bank failures and lack of proper risk management procedures highlight the increasing need for a robust risk management system that can provide immediate benefits in the marketplace. 

Lee Campbell, CubeLogic’s Co-Founder and Executive Chairman, said: “Alec, Felecia and Natallia bring a wealth of industry experience to support our expansion into financial services. We’ve prioritized the U.S., which has the deepest penetration of non-bank lenders. As interest rates rise and economic growth slows, it’s imperative for smaller banks and alternative credit providers to have robust risk management systems. It protects against losses from exposure concentrations and borrower or counterparty defaults, as well as costly regulatory fines. We have two credit insurance providers on the platform today and expect that number to grow as the market continues to change.” 

CubeLogic built the RiskCubed platform to give users a 360o financial overview with cash flow and trend analysis to understand an organization’s risk exposure at an enterprise, portfolio or granular level. RiskCubed combines a variety of functions for evaluating “at risk” measures, analysis or stress test simulations so users can manage risk and compliance holistically, across business lines and asset classes. 

Pioneered in energy and commodities, RiskCubed is scalable, flexible and rapid to integrate with in-house and third-party data and analytics. Its standardized self-service tools enable real-time to end-of-day usage on demand, while supporting the digital transformation of daily business operations. 

About CubeLogic 

CubeLogic has developed a flexible platform that enables businesses to manage complex credit and market risk, to oversee collateral and to meet their liquidity needs and regulatory obligations. It specializes in supporting businesses in the commodities, energy and financial services sectors with a team of highly experienced software engineers, business analysts and experts in risk. For more information on CubeLogic, please visit

About Natallia Hunik
Natallia joined CubeLogic as Chief Revenue Officer following 15 successful years establishing and scaling up sales, marketing and customer relations teams to drive revenue growth for global businesses. She gained this experience in Asia, EMEA and North America at software services providers Advanced Markets Group, Fortex and Boston Technologies. In her most recent roles she was selling software and services to equities and FX trading organizations.  

About Alec Weidman  

Alec joined CubeLogic following three years at Oracle, latterly as a sales manager for Oracle Financial Services Lending and Leasing (OFSLL) solution for businesses with direct and indirect lending models.  

About Felecia Hancock  

Felecia has a decade-long track record in legal services and fintech marketing, including experience with banking SaaS technology. 

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